RADD California Coalition
The RADD California Coalition is comprised of business, community and state government leaders. Working collaboratively, the Coalition creates year-round awareness campaigns that identify lifestyle solutions to help reduce deaths and injuries among adults ages 21 to 34 on California’s roads.
Strategies include encouraging young adults to plan ahead, assigning a designated driver, calling a cab or friend for a ride or making arrangements to stay put. “The California Department of Alcoholic Beverage Control is honored to be the lead government agency in this coalition effort,” said then ABC Director Jerry Jolly, during the Coalition's launch event in November 2005. “We look forward to this two-year effort to prevent tragic crashes involving young Californians.”
Among the Coalition members are senior executives from several Fortune 500 companies, including the American Automobile Association, Anheuser-Busch, Circle K, Coors Brewing Company and Miller Brewing Company. Organizational support includes the California Association of Broadcasters, California Beer and Beverage Distributors, California Beverage Merchants, California Grocers Association, California Hotel & Lodging Association, California Restaurant Association and RADD celebrity supporters.
These members' efforts will be in concert with the State of California's Business, Transportation and Housing Agency, its traffic-related departments, including the California Highway Patrol, Department of Alcoholic Beverage Control, Office of Traffic Safety, Caltrans and Department of Motor Vehicles, and the University of California at Irvine.
