December 2009

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December 4 – Sunday, December 13, 2009
Los Angeles Auto Show

www.laautoshow.com
1201 S. Figueroa Street, Los Angeles, CA 90015

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RADD “DWT is Nuts” exhibit at the 2009 L.A. Autoshow, co-sponsored by Toyota.

Los Angeles Auto Show

Now that the world has become aware of the dangers of distracted driving in general and of Driving While Texting (DWT) in particular, the challenge is to spread the word. DWT is not cool. DWT is Nuts. Almost 6,000 people died in 2008 from fatal crashes involving distracted drivers, according to the National Highway Traffic Safety Administration.

“This issue is on the fast track to a national crisis. We need to get in front of it fast” states Erin Meluso, President of RADD. The organization’s “DWT is Nuts” campaign was left without a sponsor when the economic downturn led to budget cuts in corporate sponsorship. “Toyota was our white knight,” stated Ms. Meluso of the amazing effort Toyota headquarters staff put in through the Thanksgiving holiday.

Toyota helped the 23-year-old non-profit advantage a prime location at the L.A. Auto Show to get their timely message in front of an anticipated 1.2 million auto show attendees.

www.laautoshow.com
213-622-0512
Los Angeles Convention Center
1201 S. Figueroa Street
Los Angeles, CA 90015