Consider receiving an email from a point in the future.
Who would you tell?
The Other Side of Now was originally developed by Harry Webber and Matrix Producer Dan Cracchiolo to be one of the first branded feature films ever produced. It was conceived to be a look into the future as envisioned by a young programmer at Sun Microsystems who came into the office one day and found an e-mail that had been sent to him from the year 2084.
When Harry Webber departed from the Sun marketing team to establish the Institute for Advanced Practices in Advertising, the project took on a new life as one of the first webisodics hosted at the web site 2084.tv. The story was revealed as a series of messages sent from the future, utilizing advanced Flash graphics as well as sound clips from the then upcoming Matrix film.
Even at this early stage of development, Webber and Cracchiolo gained recognition from the futurist community, specifically noted futurists Paul Saffo of the Institute for the Future in Palo Alto and Dr. James Canton of the Institute for Global Futures in San Francisco, who contributed their methodologies for gauging and projecting the probability of event occurrence and projected outcomes. Using the "Cone of Probability" system first devised by Paul Saffo, the creative team began to narrow down to the area of biomechanical technology as well as the next step in evolution and human enhancement to provide the backdrop for the drama that evolved in the Other Side of Now storyline.
In its current form, the theme of The Other Side of Now is a warning from a possible future about the need for responsible and ethical scientific and technological innovation. Our hero is still the recipient of strange and untraceable e-mail warnings, but he has no idea of their origins. All he knows is that the messages have been accurately predicting the day-to-day events in his life with second-by-second precision. Our hero has utilized every technological resource at his command to determine the source of the e-mail messages, but to no avail. The only thing that seems clearly evident to him is that in some bizarre way, the sender of these messages has an uncanny knowledge of his present and future life and the work that he and his wife are doing in the field of biomechanical engineering.
One day his wife discovers one of the e-mail messages and confronts our hero. She is concerned that her work has been compromised and their already-strained relationship becomes insufferable. Within a week of her discovery, they separate. Now the e-mail messages become malevolent. At a certain point, they begin to tell him that his life is in danger and the only way for him to save himself and the human race as he knows it is to take his wife's life. And so the life and death struggle begins between two former lovers and a third party from the distant future.
The Other Side of Now is a turning, twisting non-stop adventure through the technologies of today and tomorrow and the ethical conflicts that face our society as we drive toward the achievement of a utopian society. It has been developed to be played out on a 360 degree media platform that includes online multi-player gaming, theatrical motion pictures, console-based video games, gothic novels and episodic television. It is designed to be massively interactive with the Audience, who is allowed to collaborate in the twists and turns of the plot as its members provide their vision of what our future will behold.
Sponsorship Opportunities
The Other Side of Now is massive in both scope and concept. It provides for a multi-sponsorship tour de force that allows for each adaptive brand to project their vision of the near and distant future from both a product-centric and culture-centric point of view. Because of the unique and proprietary nature of this Adaptive Branding property, it is available for review by appointment only.
Accountability
The primary success metric associated with The Other Side of Now is the growth of perception of brand value among tech-savvy, early adopters ages 18 to 35 when compared to other programs deployed against this segment. This metric can be measured by:
a) the number of requests for contributing alternate storylines on OtherSideOfNow.com or the sponsor's web site
b) Sponsored consumer generated content promotional material downloads or redemption for product trial samples, services or coupons at OtherSideOfNow.com or the sponsor's web site
c) unique visits to the sponsored sections of OtherSideOfNow.com or the sponsor's web site for
promotional program activities.
Each of these analytic programs is designed to align their metrics with Sponsor Business Calenders and promotional timelines.
Current Status
The Other Side of Now is currently being market-tested for concept and content. It will debut as a webisodic in August. |
