| Adaptive Branding Pilot Progams provide a glimpse into the future of advertising. The creative teams at GASP have provided five Adaptive Branding Pilot Programs so that brand management decision makers may consider these properties and their adaptability to their own specific communications and business objectives. The properties represented in this section span areas of audience interest that define the purpose of Adaptive Branding: family well-being, financial growth, personal development and fun and escape. GASP stands ready and able to create and produce a wide range of additional Programs for the specific needs and objectives of your particular brand environment and audience. Far more effective marketing tools than the random branded entertainment vehicle, each GASP Adaptive Branding Pilot Program is developed from scratch and tested to provide the maximum degree of story flexibility to easily adapt itself to audience-specific interest levels and brand specific business objectives and accountability. Every GASP Adaptive Branding Pilot Program is conceived to be platform agnostic so as to provide a completely integrated brand presence across all channels, including print, online, broadcast, theatrical and in-store. GASP creative teams and producers stand ready to assist brand management decision makers from conceptual development, audience testing, content revising and final production, local test market development stages, brand accountability evaluation and refinement, to ultimate national media deployment or entertainment channel distribution. GASP currently has five Pilot Programs in the consumer content testing stage. |
